Fashion designer Halston collaborated with JCPenney in the 1980s to produce an affordable version of his high-end line. Mizrahi, however, was not the first designer to collaborate with a mass retailer like Target. Ever since, there have been collaborations between Target and other designers including Lilly Pulitzer, Jason Wu, Zac Posen, Altuzarra, and Phillip Lim. The collection featured luxe fabrics like suede, corduroy, and cashmere which gave the line its luxury feel. In campaign ads and commercials, the catchphrase “Luxury for Every Woman Everywhere” encapsulated what his clothing for Target was all about. The purpose of the collaboration was to bridge that gap of making clothing with the appearance and style of high-end clothing but at a price that most people could still afford. It was when he started a career in entertainment that Target recognized Mizrahi had commercial appeal and could sell a clothing line. He was known for creating unconventional looks for the time. Mizrahi’s fashion career started by creating provocative high-fashion pieces. Isaac Mizrahi’s fashion collaboration with Target in 2002 allowed him to create accessible designer fashion at affordable prices. Expect Frgmt to pop-up somewhere else, sometime soon-and for the Moncler flotilla to continue its superior tactical deployment.A Fashion Collaboration Between Target and Isaac Mizrahi Isaac Mizrahi for Target’s Anniversary Collection, 2019, via Target If so, that would make it extra Grail-able-and if not there was much to enjoy here on its own merit. If that felt a little like a fond adieu, both Fujiwara and the team on call declined to specify whether this collection was this Moncler flavored fragment of Frgmt’s final drop. Sometimes companies are putting too much, you know, ‘you have to do this, you have to do that.’ But I think they really listened to me.” So I would say thank you for the understanding. I really wanted to do this as a monochrome collection, and a lot of other things, and they understood. Particularly the quilt-skirted silhouettes combined an Edwardian stateliness with an emergency responder’s functionality.Īsked if there was anything in particular he wanted to stress about the collection, Fujiwara said: “Honestly, I want to say thank you to Moncler. As if to underscore his remote status the designer imprinted the home address of Moncler on Milan’s Via Stendhal (they have the best staff buffet), which contrasts with the flippable WOM (World of Moncler) graphic. This Fujiwara sortie for Moncler was extra-meta thanks to collaborations within the collaboration: There was a biker by the Brit brand Lewis Leathers and a Converse Chuck 70 and Jack Purcell. Fujiwara, meanwhile, is left free to roam, develop his Drudge Report of cool underground stuff-and generally do what he wants. Pokemon, Maserati, Nike, Levi’s, Beats by Dre, Louis Vuitton, Victorinox, Neighborhood, Anti Social Social Club… type Frgmt into Grailed and you’ll see more hot merchandise than many big ticket houses with enormous infrastructures. status in the refinedly contemporary menswear arena-okay, then, streetwear-has attracted no end of collaborators keen to intersect with his intellect and enjoy a shard of that fragmented Fragment/Frgmt flex. Really, there’s no brand.”Įxcept, of course, that there is: Fujiwara’s O.G. So I started with Undercover and Bathing Ape-and since then I haven’t been making the products from Fragment. I just wanted to work with somebody else. He said: “I changed the way I work more than 10, or maybe even 20 years ago when I decided I would no longer make any Fragment in my office. As he explains down a Zoom in anticipation of the latest chapter of his Fragment (or Frgmt as it is increasingly termed) collaboration with Moncler as part of the Genius jamboree, his IP and creativity lives in the cloud-allowing him to live in serenity. Hiroshi Fujiwara has got it totally sorted.
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